Includes all field filled checks, that email is sane, password strength check and CAPTCHA anti spambot.

Im happy

I feel I can do (code) the stuff myself, but I needed some of the functions handled (and still do) such as the flash / iPhone app / PayPal interation. However im confident these will be somewhat easy to integrate once im done with the site… yes, Im dumping the Outsourced code, and start from scratch myself.

Tips for learning code, Im a learning by doing/seeing kinda guy;

http://www.phpvideotutorials.com - PHP : This guy (Leigh Mackey) is amazing, funny and very good at explaining!

http://www.sampsonvideos.com/categories.php - PHP, CSS ect.. Im doing these next

http://www.javavideotutes.com/lessons

http://www.deathmonkeyz.com/tutorials - More Java / AJAX tutorials

http://www.sitepoint.com/videos/ - The “professional” site, pay-for-videos and a few free.

http://sixrevisions.com/resources/cheat_sheets_web_developer/ - Various cheat-sheets!

http://www.addedbytes.com/cheat-sheets/php-cheat-sheet/ - Another PHP cheat-sheat

Back to the books!

Well the Chinese contracted coders (CCC) have tried to deliver a “finished” phase 1, two times now. However they seem not to be quite as sharp as I would like. No details here, but I’m most likely to have a full recode/design when the project has been alive for a few months incubation.

The site when finished will deliver digital goods, and as such can be the core for a wide range of projects.

I have used GetAFreelancer.com again, this time to get a NDA and Outsourcing contract done.

Further I have begun collecting material for other markets than the initial project. Freelancers can be used for a lot of things, and one huge thing is Copywriting - I will take a few topics and have some articles written. for this there are ar few good places like:

http://copyscape.com/ - check that your delivered material isent just a blank copy of somebody elses - this can be used for a vararity of things - like FAQ, EULA, distribution, copyright, terms, agreements - and probably in several languages.

I have been communicating quite a bit with my Outsource Developer.

The good news is that the demo of “phase 1″ is about to be delivered!

But there is some more work from my hand to be made… I need to do a 100% design finish. Somehow I thought they could deliver the code without having to see the front/web design finished.

I have seperated this first project into “technical” phases. And the Phase 1 is “baseline” - the technical background architecture/webdesign. Then theres a flash, payment and delivery, and then the addon applications (facebook/myspace/widgets).

Hopefully the initial launch can happen 01.10.2008, Im staying Optimistic.

http://sessions.visitmix.com/?selectedSearch=BT03

Its an 1 hour 15 minutes presentation. after 30 mins its Q&A and examplifications.

My Keynotes:

Subdomains aggregate rankings.
a site can have w3.site.com & site.com & site.com/page
use 301 redirection to point to same domain, and stick to this.

Also for pages deleted / removed.. if site has restructured, do not use 404, insert a 301 redirect instead.

“we do NOT aggregate [ranking] on folders but on subdomains” …blablabla “so we can recognice blogspot type sites”

urls / folders with products should NOT be: www.site.com/mobile_nokia_1234_blue/ becourse the coders of SearchEngines uses _ to call all words for 1 word.. (odd) but use “-” to seperate like: www.site.com/mobile-nokia-1234-blue/. This will give 4 keywords in the url.

He said something about a sitemap.xaml.. showing the crawler an overview, but I dident catch if its currently active on Search Engines.

Images should be called “mobile-nokia-1234-blue.jpg” instead of “img2345.jpg”.

Keywords, dont use <meta keywords> as most engines ignore them, google does, and Nathan Buggia hinted that so does Live. [ in danish, also read this: meta-keywords-tag ]

“where the inbound links go, the crawler does too”

The most important tags in the html:
the link description is a keyword <a>keyword</a>
<h1> headers (but esp h1) is keywords
<title> is very important
<meta> write an accurate description
<img ALT=”"> use the ALT to get even more keywords

The “black box” unreadables by crawlers:
Java, Javascript, images, css..

If you have a very dynamic site, use a lightweight html page that loads superfast with lots of descriptions, then link to the real contents from this.

Related sites:
webmaster.live.com | seomoz.org | sitepoint.com | alistapart.com | webconfs.com | 301 redirect

Related tools:
IE: Fiddler | Developer Toolbar
Firefox: Firebug | YSlow | Live HTTP Headers | Search status | Flashblock | Developer Toolbar
Yahoo site explorer
adCenter Excel add-in (an link to the searchword database at yahoo)

I have a few contacts (via GetAFreelancer.com) who have made a bid on my first project:

” … Basic:

Visitor enters site (can select “mobile” or “normal” browser width (480px vs 800). (css ?))

Visitor can browse / search Items, and sort by selecting (marking) tags (extended categories).

Visitor then sees a list of Items, where he can press Play / Buy (add to cart) and REPORT! buttons.

Visitors can Comment on Items (press comment button, lists previous comments and a 3 (max) line new empty comment text field)

Visitors can see 5 star rating system and rate themselves by pressing one of the 5 starts. (remember ip/session has rated – prevent multiple ratings from same) Item will display the calculated new rating and how many votes there has been totally.

When visitor purchases Items, they are delivered as Digital goods, A generated link is generated, visitor gets an onscreen message with these links, and an email with the links. Download counter (max 2 downloads) Download valid for 3 days indicator.

Join as a user; email verification needed to activate, password strength check, recover lost password function.

User can upload “items” (files), tag files into categories, enter title and description, and “publish/hide” these items…..”

I mean this isent RocketScience

… and still the offers are between 2500 $ and 8000$  !!!  for this alone..  (its part 1 of 3 coding areas).

For this price and for this “simple” task I really do consider code it my self - then have somebody validate and code the last more complicated stuf (like adding the CAPTCHA…)

Im going to ask those Pakistani why they consider it to be a 8000$ deal.

http://netnationen.dk/lists/deleted-domains/

Som er et udemærket sted at finde “brugte” domains.

Genbrug er godt, man kan blive positivt overrasket over hvilke fede navne der er frigivet, samt få god inspiration over hvilke ord andre forlk har sammensat.

Pageranks er Googles “hvor kendt er dit site” måling - Wiki om Pageranks

• http://www.insidefacebook.com/
• http://facereviews.com/
• http://www.allfacebook.com/

Btw, genialt indlæg af Louise Torp på kommunikationsforum.dk

Og en mulig udviklingspartner.. eller bruge en af de der Freelance fra tidligere entry.

• http://www.apps-r-us.com/

What do you hate most about Facebook apps? (insidefacebook.com)
Too many invitations/Too many notifications/Too much clutter on my profile/Too much clutter in my mini feed

Godt man har internettet at finde kompetance globalt - så er det bare at finde en ordentlig samarbejdspartner:

• Code auktioner / Freelance
• http://www.getacoder.com/
• http://www.getafreelancer.com/   <- super, dem bruger jeg indtilvidere
• http://www.scriptlance.com/
• http://www.project4hire.com/
• http://www.rentcoder.com
• http://www.freelanceauction.com/
• http://www.go4outsourcing.com/
• http://rfq.programmingbids.com/
• http://coderquote.com/

http://www.talkfreelance.com/
http://freelanceswitch.com/
http://www.zibb.com/it/interstitial/newsblogs/IT_IT+Management_Outsourcing

• Indien:
• http://www.outsource2india.com/
• http://www.outsource2experts.com/
• http://www.indianic.com/index.html
• http://www.suntecindia.com/index.htm
• Kina
• http://www.chnsourcing.com/index.asp
• http://www.busycode.com/flex/index.html  <– zomg.. dem skal jeg lige huske..

Video on TEDTalks@youTube

How to spread idears, Sell to people who are listening.

“Otaku” are your product so remarkable that your friends would talk about it?
When you have so many Choices, and so little Time, stuff gets IGNORED.
Understand that its not enough to interrupt people with big full page adds or commercial breaks - Instrad find a target group who CARES and will spread the word.

Videoen er fra Leaders@GoogleTalk. Tony Leverer her (lige som i Eben Pagan’s “Get Altitude”) en presentation omkring “4 dimentions:  Quality, Quantity, Focus, Purpose!”

Udvalgte quotes:
Energy is the capacity to do work - Its fatal to think capacity (energy) rise and follow the demand -capacity maxes out! - So more demand means more TIME.
Will and disipline is overrated - none of us have much!
95% of what we do we do automatically, only 5 % is chosen actions.
Most organisations, unconciously thinks of people is machines - but humans are auxalatory beings.
90 minutes work, then 10 mins of relax (recovery/rejuvination), practice getting aware of when you need a break; yawning, loosing focus, negative mood, impatiency, thirst/hunger, fidgety..

Point for: hvorfor er top 3 tennisspillerne i top 3? 
Det er ikke fordi de har en bedre baghånd eller generelt har mere talent end resten (i top 20) - det er fordi de er rituelle, dvs de bruger ikke energi på at tænke over “hvilket slag skal jeg udføre nu”  de “ved” hvornår de skal slappe af - skifter ketjeren til anden hånd når de har slået, for at spare energi / restirurere musklerne.. osv..

Så er jagten gået ind. Jeg skal finde en personlig assistent som kan hjælpe mig med diverse opgaver.
Efter min kæreste har læst (og anbefalet at jeg gør det samme) “4 timers arbejdsuge” af Timothy Ferriss, står det soleklart for mig, at det er helt sikkert den rigtige beslutning at lade nogle andre, hjælpe med at finde de rigtige/billigste web udviklere til mine forskellige projekter…

Et par links;
http://www.kpoweb.com/hire_virtual_assistant.html
http://www.va4business.com/
http://www.ivaa.org/
http://www.getyourassistant.com/
http://www.distantsupport.com/resources.html

Web host reviews:

• http://www.awardwinninghosts.com/
• http://www.findmyhosting.com/
• http://www.webhostingsearch.com/
• http://www.hostpulse.com/
• http://www.websitehostingreviews.com/getHosts18.html
• http://www.webhostingstuff.com/
• http://oscommerce-hosting-directory.com/

Web Hosts:

• http://www.vistapages.com/
• http://www.lunarpages.com/solutions.php
• http://www.hyperactivehosting.com/
• http://www.siteground.com/
• http://www.hostgator.com/shared.shtml
• http://www.bluehost.com/ (dette har jeg valgt, pga traffik, antal domains, anonnymitet - og pris)

The Brand Gap

• “…a brand is not a Logo, an Identity or a Product, its a persons (customers) Gut FEELING about a product, service or organization..”
• “its not what YOU say it is, its what THEY say it is”
• “Differentiate (not to be outfiltered by the brain), Collaborate, Innovate (creativity is what gives brands their traction in the marketplace), Validate (swap test, hand test, field test - all: recognition tests ), Cultivate.
• The Brand needs a Stand-out name:
  Distinct, Brevity, Appropriate, Easy to spell and say, Likable, Extendable, Protectable !
• Online selling:  dont be FAT in your dress - simple and “tight” - dont bloat up in information!

Brand First, Branding Second

• A strong brand Differentiate, dosent need to compete on Price (alone), gives employees focus and sense of purpose.
• Dig deep for a position within an existing category - or CREATE a new category
• Read: The Origins of Brands / The New Strategic Brand Management / Designing Brand Identity / Brand Leadership

Brand Masterclass  ( See all of Idris Mootee’s slides )

• “…communicate uniqueness as a vehicle to inspire greatness..”
• “…a brand is a personification of a product, service or company…”
• “…like a person, the brand must mature and change product over time, but the character and core belifs shouldent change…”
• “…If you are not a brand you are a commodity, then price is everything and the low-cost producer is the only winner…”
• “…a product is an object and can be copied, a Brand is a personality that is unique…”
• “…a Brand is NOT: a trademark, a ission statement, a logo, a product or service or advertising…”

  … og mange flere slides

In Branding 101 we understand that brands need to offer reasons to choose. They need to convey their differences to make themselves more attractive to consumers. This inference of a value over and above a competitor’s products drives the brand’s own brand value and increases the intangible value of the organization as a whole.

Innovations are copied, leading brands become benchmarks that every other brand mimics, and new standards quickly become the market’s yardstick and formulate consumers’ expectations.

Emotional points educate consumers about the product, and that understanding not only promotes drive potential, but also establishes rational points of difference into the product.
The whole notion of brand personality should be extremely difficult to emulate if the personality is founded on a robust platform.

In this world of complex purchase decisions the fact that consumers want to feel good about what they purchase or consume should not be ignored.
At its most basic this can be accomplished through advertising, packaging, communications material, etc.

If a brand has a vision that it doesn’t act upon, then that vision is merely a hallucination. These days consumers are expecting more and more from their brands. This is a challenge that marketers must not shirk from or avoid. They should embrace it full on. Every brand with a defined personality should welcome opportunities to demonstrate its personality.

Som komentatorene til artiklen siger, intet nyt for branding - dog endnu et eksempel på den grønne bølge i modeverdenen og deres branding synspunkter overfor markedet.

Lav liste med navne, det kan være navne som beskriver, relaterer, brander osv…
Da disse navne typisk er taget, kan du bruge diverse tools til at udvidde dit navn:

• http://www.thefreedictionary.com/
• http://www.wordassociation.org/search/
• http://wiki.chainofthoughts.com/dt/en/

Desuden kan sites som disse hjælpe med automatisk at generere navne som er FRI på .com siden:

• http://www.who.is/domain_suggestions.php
• http://www.bustaname.com
• http://www.domainnamesoup.com/
• http://www.nameboy.com

Og hvis dit ønskede Domain så ER taget, giv ikke op - det kan være tilsalg: 

• http://marketplacepro.moniker.com/search/keyword - køb reserverede domains
• http://domainauctioncleaner.com/index.html  - Domain name auktionshus crawler
• http://www.sedo.com/main.php3?language=us - sedo, et domain name auktionshus
• http://www.afternic.com - Domain name listing/salg

-eller måske lige udløbet (sker nok kun hvis en domaene haj / et firma har tabt pusten):

• http://www.justdropped.com
• http://www.expireddomains.com
• Advanced expired domain name search

 Se desuden BustAName’s blog

undersøgelse af 241 modevirksomheders regnskaber, udført af revisions- og konsulentvirksomheden Deloitte.
“Man måske ikke sige direkte, at der skal mirakler til for, at denne gruppe af truede virksomheder skal overleve. Men de skal igang. Ofte er der tale om ældre virksomheder med en fabrikant i spidsen. Virksomhederne er låst fast i traditionerne og stikker hovedet i busken istedet for at forsøge at ændre på tingene, gøre noget selv eller komme sammen med andre”.
I den mere positive ende, er det eksempelvis lykkedes 57 procent af virksomhederne at præstere overskud i de tre undersøgte år.

Med andre ord, ikke noget nyt under solen - virksomheder der ikke udvikler sig, vil altid blive overhalet.

..Det gælder om at øge idé-genereringen og udviklingen på alle niveauer, om at finde på nye måder, så vi kan gøre tingene anderledes, og dét vel at mærke med fokus på, at der skal skabes mere reel værdi for forbrugerne. Men også om markedsføring.

Hvem er I (Introduktion af Personerne)
Hvad er jeres Ide (hvorfor har i lavet en virksomhed)
Hvilket marked vil i ramme
Hvordan tjæner i penge
Hvem er konkurrenterne, hvordan adskiller i jer
Har i en forretningsplan
Hvordan markedsfører i virksomheden
Hvor stor kapital har i til at løbe forretningen igang
Hvornår budgetterer i med overskud
Hvad er det for udfordringer i står overfor netop nu (reality check, hvor langt er i, i processen)