Advanced SEO
Just saw this presentation by Nathan Buggia “Advanced SEO for Web Developers”
(SEO means Search Engine Optimization)
http://sessions.visitmix.com/?selectedSearch=BT03
Its an 1 hour 15 minutes presentation. after 30 mins its Q&A and examplifications.
My Keynotes:
Subdomains aggregate rankings.
a site can have w3.site.com & site.com & site.com/page
use 301 redirection to point to same domain, and stick to this.
Also for pages deleted / removed.. if site has restructured, do not use 404, insert a 301 redirect instead.
“we do NOT aggregate [ranking] on folders but on subdomains” …blablabla “so we can recognice blogspot type sites”
urls / folders with products should NOT be: www.site.com/mobile_nokia_1234_blue/ becourse the coders of SearchEngines uses _ to call all words for 1 word.. (odd) but use “-” to seperate like: www.site.com/mobile-nokia-1234-blue/. This will give 4 keywords in the url.
He said something about a sitemap.xaml.. showing the crawler an overview, but I dident catch if its currently active on Search Engines.
Images should be called “mobile-nokia-1234-blue.jpg” instead of “img2345.jpg”.
Keywords, dont use <meta keywords> as most engines ignore them, google does, and Nathan Buggia hinted that so does Live. [ in danish, also read this: meta-keywords-tag ]
“where the inbound links go, the crawler does too”
The most important tags in the html:
the link description is a keyword <a>keyword</a>
<h1> headers (but esp h1) is keywords
<title> is very important
<meta> write an accurate description
<img ALT=”"> use the ALT to get even more keywords
The “black box” unreadables by crawlers:
Java, Javascript, images, css..
If you have a very dynamic site, use a lightweight html page that loads superfast with lots of descriptions, then link to the real contents from this.
Related sites:
webmaster.live.com | seomoz.org | sitepoint.com | alistapart.com | webconfs.com | 301 redirect
Related tools:
IE: Fiddler | Developer Toolbar
Firefox: Firebug | YSlow | Live HTTP Headers | Search status | Flashblock | Developer Toolbar
Yahoo site explorer
adCenter Excel add-in (an link to the searchword database at yahoo)