Review: Seth Godin
May 17th, 2008 Posted in Business
Seth Godin: http://www.youtube.com/watch?v=xBIVlM435Zg&NR=1
Video on TEDTalks@youTube
How to spread idears, Sell to people who are listening.
“Otaku” are your product so remarkable that your friends would talk about it?
When you have so many Choices, and so little Time, stuff gets IGNORED.
Understand that its not enough to interrupt people with big full page adds or commercial breaks - Instrad find a target group who CARES and will spread the word.